Wire services promise hundreds of outlets. Most of those outlets are auto-aggregators nobody reads. Here's which distribution services actually reach real editors.
Same agency, three different ways to structure the fee. Retainer, project-based, and token-for-services deals each shift the risk somewhere different.
Hiring a marketing generalist to handle press and hiring a PR agency solve different problems. Most founders find out the difference only after the wrong hire.
Three crypto PR agencies, three different strengths. Here's how News Coverage Agency, Coinbound, and Cryptic actually differ once you look past the pitch decks.
Radio silence, syndicated placements dressed up as press, invoices that don't match the contract. Here's how to tell an agency is coasting on your retainer.
Six agencies claim tier-one crypto press coverage in 2026. Here's what separates a real placement from paid syndication, and how to pick the right one for your budget.
Crypto PR retainers run $3K to $15K a month, but the number on the invoice hides where the money actually goes. Here's what drives the price up or down.
An Initial Game Offering (IGO) lets blockchain gaming projects raise funds by selling in-game assets or tokens before the game officially launches. Early investors receive NFTs, game tokens, or...
Most B2B tech companies treat PR like a press release vending machine. Write announcement, send announcement, wait for coverage that never comes. Then they conclude PR “doesn’t work” for...
Journalists open their inbox to a flood every morning. Most pitches die in the first ten seconds. Press release distribution services exist to beat those odds, but the wire...