A written quote can be revised before it's sent. Two hours on a podcast like Bankless or Unchained can't be, which is exactly why most founders need training first.
EigenLayer turned restaking into DeFi's fastest-growing niche, and most of the coverage still gets the risk story wrong. What a restaking PR pitch has to get right instead.
A booth at Consensus or Token2049 costs real money and produces mostly foot traffic. Here's where the actual ROI at a crypto conference tends to come from instead.
Most DAO votes see a small fraction of eligible tokens participate. The proposal writing itself is usually why, not apathy.
LayerZero's 2024 airdrop asked farmers to self-report or face exclusion, and thousands did. What that says about designing an airdrop's messaging from day one.
Reporters build a short mental list of people they call when a story breaks in a niche. Getting a founder onto that list takes months of unglamorous groundwork.
DeFi summer, NFT summer, memecoins, AI agents, RWAs. Crypto moves in named cycles, and pretending a project sits outside one is its own kind of positioning mistake.
Most token holders aren't shareholders and have none of the legal rights one has. The best crypto IR programs communicate as if they were anyway.
Terra's collapse in 2022 taught every stablecoin reporter to ask one question first. The projects that answer it before being asked get covered differently.
A DePIN pitch built around tokens confuses reporters. The same pitch built around the physical hardware it runs on gets covered.