One alarmed wallet-watcher tweet can brand a legitimate project a rug pull within the hour. What actually clears the name, and what makes it worse.
Most listing announcements get ignored because they break the one rule that actually matters: let the exchange announce first, always.
A whitepaper's emissions table is not a press angle. Here's how to translate a token model into the two or three facts a reporter will actually use.
The three launch models don't just raise money differently. They hand a PR team three completely different stories to tell, and using the wrong one shows.
The Howey test doesn't care how your press release is worded, but the SEC's enforcement history does. A look at which phrases have actually drawn attention and which haven't.
A community usually spots the exploit on-chain before the team confirms it. That gap, not the hack itself, is where most projects actually lose trust.
Announcing a listing before it's confirmed is one of the fastest ways to burn trust with an exchange's review team. The process runs quieter than founders expect.
MiCA doesn't just regulate exchanges. EU marketing now has to match the whitepaper, and most existing press releases weren't written with that rule in mind.
Communities can spot a planted question within seconds. The AMAs that actually build trust are the ones willing to let the uncomfortable questions through.
Wire services promise hundreds of outlets. Most of those outlets are auto-aggregators nobody reads. Here's which distribution services actually reach real editors.