Like other industries, cryptocurrency heavily relies on effective marketing to grow and prosper. Developers and entrepreneurs in the crypto space are employing various strategies to market their products and attract investors through ICOs.
Below are the top crypto marketing and PR strategies;
Create a good website
Having a good website is always the start of building a successful online business. The website has all information to explain your project as well as general information to help your online readers boost their cryptocurrency knowledge bank. In addition, the website should explain the underlying technology that supports your products.
For many people, blockchain and cryptocurrencies is still a new concept that they are learning. A website like News Coverage Agency can be the right platform to offer the necessary education on cryptocurrencies and also establish yourself or your brand as a voice of authority in the market.
Leverage social media marketing
Social media has emerged as one of the most effective tools for marketing in all industries. In the blockchain space, social media is a crucial tool for ICO and is used by developers seeking to build communities around their products.
LinkedIn is a leading way to network in the industry and has become a valuable tool for emerging markets like blockchain. Developers in the blockchain industry are using LinkedIn to access potential influencers and sponsor for ICOs.
Build a Community
Having a strong community around your project can help build its reputation and instill trust among prospective investors. Communities can be built on social media plus other platforms developed to support the product. In addition, participate in discussions on different platforms to spread knowledge and information about your project. This enhances the project’s trust and authenticity.
Paid Promotion
Paid promotion may be the right PR strategy for those who are not well-versed in online marketing. This simply means paying for advertising services on various platforms like Google, social media, and YouTube.
This PR strategy involves the use of marketing experts to create and display banners, videos, and advertisements.
Press Release
Press releases are official communications regarding new products always release by developers or the company behind the product. These press releases may be published on other online platforms to spread news and information about a new product or ICO. It is another effective way to build a community and attract more potential investors.
Airdrops
Airdrops were an effective PR tool in the early days of blockchain and cryptocurrency. This PR strategy involves giving out free coins to users who registered for your project. Developers use airdrops to distribute tokens for and new projects and spread awareness about them. Additionally, giving out free tokens is the easiest way to build a community of supporters around your product and attract more investors in ICOs.
Bounty campaigns
Bounty campaigns offer rewards and incentives to participate in various events attached to an ICO. The campaign may involve completing certain activities that promote the ICO and the company. Rewards can be in the form of cash rewards or free/discounted tokens which can be withdrawn upon launch of the tokens on an exchange.
Interviews
Interviews are the best ways to dissect all information about the products and answer any questions. It is a nice way to put a human face on the project, many of which remain anonymous.
You can also interview industry influencers so as to tap into their followers and fan base. Interviews also help to build strong relationships with leading players in the industry.
Influencer marketing
Influencer marketing has become a big marketing strategy among brands. This strategy allows a company to tap into a large audience of loyal followers. When opting for this strategy, the biggest consideration lies in the choice of influencers as you have to target those with sizable followings and align well with your product or company.
Affiliate Marketing
Affiliate marketing is very similar to influencer marketing only that it can be done by anyone interested in the product and brand as opposed to influencer marketing that requires one to have a large online following. This strategy involves spreading information about a product for a share in its sales revenue. The affiliate marketer earns a commission for marketing for marketing the products or brand. Consumers simply search for products they love and create promotional content around them to increase visibility and attract more users.