Crypto marketing is demanding!
Crypto has evolved into one of the most common subjects of controversy among the people and the government. However, creating a marketing strategy for your crypto firm/brand is different from any other niches.
Pointers like the newness of the technology, high volatility, etc., play a central role when thinking of any ICO, exchange, project, or marketing strategy in the blockchain.
If you are an actual blockchain and cryptocurrency-based business, then having a social media presence by the end of 2023 is not a game of pebbles. However, it can be easy if you gain command of the foundational marketing tactics. So, Let’s go over some of the significant points that will help you go popular.
Five Best Marketing Practises to adopt in 2023 for your crypto brand
a.) The Social Media Star
Becoming a social media star is significant in this digital era. Take it as the fundamental step for creating your brand presence online globally. Optimize some of the main channels like Twitter, Telegram, Instagram, Discord, etc. Optimizing your profile, creating out-of-the-box content, hiring a professional marketing team, and so on can be the baby steps to becoming a social media star. Specifically, if you are a crypto/blockchain-based venture, skipping social media can not be an alternative for you.
b.) Choose the right tools
No doubts! There are hundreds of marketing, SEO, and advertising-specific agencies flooding the market. Hence, it is wise not to follow the market fads and rumors. Instead, you must always experiment, test, and seek expert advice before taking a subscription to any tool for your marketing campaign.
c.) Podcasts and PRs
In today’s super busy world, where folks into crypto are constantly struggling with time issues, podcasts are becoming a super-easy way to access and consume information. Choose or hire a member of your team to produce short podcast content and one which anybody can tune into while doing work. You can also consider marketing your podcast or brand in other famous podcast series or doing a guest session. Considering PR is highly beneficial regarding blockchain, NFT, ICO, or DeFi companies. It is better to seek the help of a professional for creating and pitching your PRs to journalists.
d.) SEO in cryptocurrencies
SEO is perhaps the most common term that strikes our mind while considering ranking our websites and blogs. However, SEO demands consistent efforts and tests to render results. Keyword optimization is the first building block in SEO, but it’s not the only one; there’s a lot more stuff to SEO that needs to be done before your site shows up in browser results. You can always do some paid or free courses to gain more clarity on SEO techniques. However, if time is a barrier, go and look out for an expert to help you rank.
e.) Email Marketing is essential, too
No one likes to have spamming emails or emails that lay closer to spam. So, while considering email campaigns, focus on short and value-adding content with a twist of humor and wit. Above all, try to create eye-gluing subjects for your mail as your subject decides whether your prospects will read your emails or will omit them.
Wrapping UP
Marketing is the process of using the public’s collective intelligence to create brand awareness faster than you could on your own. You can indeed crowdsource your marketing machine and content creation by building a community.
To be a crypto marketer may not always be easy. However, with the knowledge in this guide, we hope you’ll be well-equipped to stay ahead of the curve.