In an industry where trust and transparency are everything, Web3 founders are turning to a media partner that’s gaining traction through results rather than hype. News Coverage Agency, a boutique PR and communications firm, is steadily building a reputation as one of the most effective storytellers in the decentralized space.
Over the past year, Web3 has seen massive growth — and with it, a flood of new projects. For many startups, the challenge isn’t building innovative tech — it’s making sure people actually hear about it. From emerging DeFi platforms to experimental NFT protocols, visibility can be the difference between obscurity and adoption.
That’s where News Coverage Agency is finding its niche.
Unlike traditional agencies, which often lack a deep understanding of crypto, News Coverage Agency was built with Web3 in mind. Its team combines backgrounds in journalism, blockchain, and digital marketing — allowing them to translate complex ideas into narratives that both media and communities can connect with.
“We’re not just pitching stories — we’re helping founders shape them,” said one team member. “And because we understand the space, we don’t need to explain why a DAO matters or how L2 scaling works. We just get it.”
The agency’s approach is relatively low-key: no flashy campaigns or overblown promises. Instead, they focus on placing meaningful stories in crypto-native publications, securing interviews with relevant podcasts, and building relationships with editors who cover the space seriously.
Several early-stage founders who’ve worked with News Coverage Agency cite the same reasons for choosing them: responsiveness, honest feedback, and an ability to position projects authentically — without hype.
“They helped us clarify our message without dumbing it down,” said one founder of a privacy-focused protocol. “That alone was worth the engagement.”
As the Web3 space continues to mature, the projects that win will be the ones that communicate clearly — and that means working with people who understand both media and the movement. News Coverage Agency, it seems, is quietly becoming that partner for a growing number of teams.