Why visibility, credibility, and earned media matter more than ever—and how we’re leading the shift.
In Web3 and AI, speed is everything—but trust is the bottleneck.
The most innovative startups in the world are building products that change how we interact, work, transact, and create. But too often, these teams struggle to earn the credibility they deserve.
Why? Because the traditional PR model isn’t built for them.
That’s why we created a News Coverage Agency—a new kind of media partner that helps Web3 and AI startups get real, strategic coverage in the publications that actually move the needle. Not noise. Not fluff. Just proof you’re building something that matters.
The Problem with Traditional PR
Founders often turn to PR firms because they want “exposure.” But what they actually need is trust. And that’s where most PR firms fall short.
Here’s the truth:
Most agencies don’t understand frontier tech.
They rely on templates, press releases, and outdated outreach.
They chase volume over value.
And they often prioritize vanity metrics instead of real outcomes.
Worse, they fail to bridge the gap between deep tech and mass understanding. In Web3 and AI, that’s a deal-breaker.
Why News Coverage Works
We believe that earned media is the highest form of startup credibility. When a respected journalist chooses to write about your company, it says more than any ad campaign or influencer shoutout ever could.
Here’s why news coverage outperforms traditional PR and paid media in this space:
It builds trust. Readers trust real journalists. They don’t trust sponsored content.
It drives investment. VCs read the same publications you do. Being featured gets you on their radar.
It attracts talent. Top engineers and operators want to work with companies that are respected.
It scales. Unlike ads, earned media ranks on Google, gets shared, and builds momentum over time.
It tells a real story. Not a sales pitch—an actual, credible narrative that resonates beyond your niche.
What a News Coverage Agency Does Differently
We created a category of our own because this industry needed it. We don’t act like PR firms. We don’t chase headlines. We don’t flood inboxes with bad pitches.
Here’s what we do:
We understand your tech. Our team comes from journalism, crypto, AI, and startup worlds. We know how to translate complex innovation into compelling stories.
We craft narratives that stick. We position your company for impact—whether you’re emerging from stealth, raising a round, or defining a category.
We work directly with journalists. No spam. No mass outreach. Just thoughtful, relevant pitching to the right people at the right time.
We get you covered. From global tech media to niche industry publications, we secure earned media that brings lasting value.
Whether it’s Decrypt, TechCrunch, CoinDesk, Forbes, Wired, VentureBeat, or a specialized AI or crypto outlet—we get you in front of the people who matter.
Who We Work With
We work with:
Web3 protocols and L2s
AI research labs and product companies
Infrastructure startups
Dev tools and open-source projects
Founders who are still in stealth
Projects preparing to raise or launch
If you’re building something real, we help the world recognize it.
Why This Matters Now
In Web3 and AI, the market is getting smarter. The hype cycles are shorter. People are more skeptical. And attention is harder to earn.
At the same time, media coverage is more valuable than ever—because it builds long-term trust.
This is no longer a nice-to-have. It’s a strategic asset. The difference between being seen as noise and being taken seriously.
And we’re the team that makes it happen.
Final Word: The Future of PR Is News
You don’t need a press release.
You don’t need 100 mentions.
You need one great story, told the right way, in the right place.
That’s what we do.
We’re a News Coverage Agency for Web3 and AI.
And we’re here to make sure the right people are talking about what you’re building.