Memecoins are the wildcards of the crypto world — one moment they’re the internet’s inside joke, the next, they’re hitting billion-dollar market caps. From Dogecoin’s unlikely rise to Shiba Inu’s viral
In today’s fast-moving digital world, public relations is no longer just about getting mentioned in newspapers. Startups, especially in the Web3, crypto, and AI sectors, now face a common question:
Should we publish a press release or go for a guest post?
The answer isn’t one-size-fits-all. Both tools serve different purposes — and when used correctly, they can complement each other beautifully. Let’s break down what each one does best, and when you should use them in 2025.
What’s the Difference?
Press Release
A press release is a formal announcement sent to media platforms. It’s ideal for newsworthy updates like:
Product launches
Partnerships
Token listings
Major funding rounds
New office openings or expansions
It’s short, factual, and distributed widely — often picked up by news aggregators, search engines, and journalists.
Guest Post
A guest post is a longer, thought-leadership article that appears on a third-party blog or publication. It’s more conversational and strategic — not news, but insight. You use it to:
Share your expertise
Build credibility
Rank for SEO keywords
Drive traffic back to your site
Position your founder or team as an industry voice
Press Releases: When to Use and Why
✅ Best For:
Announcing something new
Building credibility fast
Getting listed on Google News, Yahoo Finance, Benzinga, etc.
Boosting SEO with high-authority backlinks
🎯 Goal: Publicity + Trust. A good press release makes your project “look big” — fast.
🚨 Warning: If your update isn’t truly newsworthy, the press release can flop. Media outlets and readers will ignore it if it feels forced or promotional.
Guest Posts: When to Use and Why
✅ Best For:
Educating your audience
Telling your brand story
Demonstrating thought leadership
Supporting long-term SEO strategy
🎯 Goal: Authority + Engagement. A guest post lets you control the narrative and show what makes your brand different.
🚨 Warning: Guest posts are not for announcements. Avoid stuffing them with updates or token sales — it feels unnatural and won’t get published.
Which One Is “Better” in 2025?
It depends on your goal:
| Goal | Best Choice |
|---|---|
| Announce a token launch or funding round | Press Release |
| Share lessons learned or market trends | Guest Post |
| Get quick media exposure | Press Release |
| Build a long-term SEO presence | Guest Post |
| Position your founder as a thought leader | Guest Post |
| Boost visibility across Google News & aggregators | Press Release |
Pro Tip: Combine Both for Maximum Impact
The smartest PR agencies in 2025 don’t pick one — they use both strategically.
Here’s how:
Day 1: Launch a press release to announce your news
Day 2–5: Publish a guest post from the founder explaining the “why” behind it
Week 2: Repurpose both into LinkedIn threads, Twitter posts, and newsletter content
That’s one story — five pieces of content.
Conclusion: Choose Based on Purpose, Not Popularity
Guest posts and press releases aren’t rivals — they’re tools in the same box. The difference lies in the message, timing, and end goal.
Press releases deliver immediate exposure and credibility. Guest posts build long-term authority and search traffic.
In 2025, winning PR isn’t about choosing one or the other — it’s about knowing when to use each to drive visibility, trust, and growth.
army of supporters, memecoins have turned meme culture into a financial movement. But if you’re a PR agency—or even a project founder—handling a memecoin isn’t like handling a typical crypto token. It’s part marketing, part comedy, part crowd control.
Here’s how to navigate the crazy world of memecoin PR with strategy, wit, and a bit of luck.
The Memecoin Formula: Community + Comedy = Chaos
Let’s be honest—memecoins don’t usually come with groundbreaking tech or whitepapers filled with complex solutions. What they do have is energy. Passionate online communities. Hilarious branding. Viral memes. And sometimes, a tweet from Elon Musk is all it takes to send prices skyrocketing.
But this kind of attention is a double-edged sword. It creates hype fast, but it also draws skepticism, FUD (fear, uncertainty, doubt), and regulatory heat. That’s where strong PR steps in.
Why Memecoins Need PR (Yes, Even the Funny Ones)
You might think, “It’s just a meme—who needs PR?” But that’s exactly why PR is so important.
To shape the narrative before others do.
In the early days, memecoins are vulnerable to rumors and negativity. A smart PR team gets ahead of the story.To amplify community voices.
Memecoins live or die by their communities. PR helps organize the chaos, highlight real users, and show the world there’s substance behind the memes.To strike the right tone.
It’s a tightrope walk between being funny and being taken seriously. A skilled PR team helps you do both.
Key Strategies to Handle Memecoin Hype
Master the Meme Language
Don’t just post formal updates. Talk like your community. Use the humor they love. But avoid trying too hard — authenticity is key.Create Viral Moments, Don’t Chase Them
Plan creative campaigns that can organically spread. Think meme contests, themed airdrops, or influencer challenges. And always keep a PR angle ready in case something unexpectedly goes viral.Prepare for the Downside
When prices crash or haters pile on, your project will need a calm, confident voice. A PR agency’s role is to step in with clear, reassuring communication that keeps the community united.Leverage Trusted Media
Memecoins often struggle to be taken seriously. Getting coverage in legit outlets (Yahoo Finance, Cointelegraph, etc.) can build credibility without killing the fun.
Lessons from the Greats: Doge, SHIB & Beyond
Dogecoin taught us one major thing: you don’t need to be serious to be successful. What started as a joke became a household name, partly because it had the right mix of timing, community love, and media attention.
Shiba Inu took it a step further—launching ecosystem projects, listing on major exchanges, and building massive global momentum with smart marketing and PR stunts.
The takeaway? Memecoins that last usually evolve — and PR helps guide that evolution.
Mistakes to Avoid
Fake hype or bots. People catch on quickly. Nothing kills momentum like artificial engagement.
Overpromising. Memecoins should be fun, but setting unrealistic roadmaps or shouting “to the moon” too loudly can backfire.
Ignoring backlash. Whether it’s a rug pull rumor or media criticism, silence is the worst option. Address it fast, honestly, and with confidence.
Conclusion: It’s Not Just a Joke — It’s a Brand
Memecoins may be born from memes, but they survive on community and trust. Behind the humor is a real need for smart communication. PR isn’t just for fixing problems — it’s how you build a story, grow believers, and turn a meme into a movement.
Whether you’re launching the next viral token or managing one already on the rise, the secret is simple: respect the meme, master the message.