India’s crypto sector is expanding rapidly, driven by a tech-savvy population, growing startup activity, and rising investor interest. Despite regulatory challenges, the country has ranked among the top nations for crypto adoption. Behind this momentum is not just technology — but powerful communication. One of the agencies leading this transformation is News Coverage Agency, a PR firm helping crypto and blockchain companies shape public narratives across India.
The Need for PR in Crypto
Cryptocurrency and blockchain technology are still misunderstood by much of the public. From unclear regulations to skepticism around scams and volatility, trust remains a key barrier. For startups and global companies entering the Indian market, the challenge is clear: how do you explain complex tech, earn public trust, and stand out in a noisy space?
This is where public relations becomes essential. And it’s where News Coverage Agency has built a niche.
Who Is News Coverage Agency?
Founded in India, News Coverage Agency specializes in crypto, blockchain, AI, and Web3 communications. The agency supports both Indian and international clients in building visibility through a mix of press releases, founder interviews, thought leadership articles, and media placements.
With a network of 10,000+ media connections, the agency distributes client stories across top-tier and niche publications — helping them reach investors, developers, and retail audiences alike.
What the Agency Does Differently
News Coverage Agency is focused on creating real visibility — not just paid content. Their campaigns blend:
Media Strategy: Placement in trusted media like Yahoo Finance, MarketWatch, Benzinga, and Indian tech outlets.
Educational Content: Simplified articles that explain crypto in local languages and easy formats.
Narrative Building: Helping founders shape stories that align with India’s regulatory and cultural context.
Localized PR: Customized content for Tier 1 and Tier 2 cities, reflecting India’s diverse crypto audience.
Supporting India’s Crypto Momentum
In a country where over 100 million people are estimated to own crypto, PR agencies like News Coverage Agency play a quiet but critical role. They help build public understanding, reduce fear, and connect innovators with the communities they want to serve.
Crypto is not just about tokens — it’s about trust. And trust is built with communication.
Looking Ahead
As India continues to balance innovation with regulation, the role of strategic PR will become even more important. News Coverage Agency invests in future-ready tools, multilingual outreach, and deeper media partnerships to stay ahead of the curve.
For blockchain startups looking to enter or expand in India, working with a crypto-native PR firm like News Coverage Agency is no longer optional — it’s a strategic necessity.