In a crowded crypto market, standing out isn’t optional—it’s survival. One of our recent clients, a promising blockchain startup, came to us with a vision and a product—but no visibility. Within 90 days, we helped them land top-tier coverage, grow their user base by 200%, and raise $2 million in seed funding.
Here’s how we made it happen.
The Challenge
The startup was building a decentralized finance (DeFi) platform offering yield farming and staking for altcoins. Despite having a working MVP, they struggled with:
Zero media presence
Low user acquisition
Investor hesitation due to lack of credibility
They didn’t need hype—they needed trust, exposure, and storytelling.
Our PR Strategy
We built a multi-stage PR campaign focused on awareness, authority, and investor appeal.
1. Brand Storytelling
We started by crafting a compelling brand story:
The founders’ background in finance and coding
The market gap they were solving
How their DeFi model ensured higher security and better APYs
2. Press Release & Media Distribution
We launched an exclusive press release titled:
👉 “This Indian DeFi Startup Is Set to Disrupt Yield Farming in Asia”
It was distributed to 200+ crypto and tech media outlets, including Yahoo Finance, MarketWatch, and CoinPedia.
3. Guest Posts & Founder Interviews
We placed guest articles and interviews on sites like:
Benzinga
Investing.com
Hackernoon
The founder’s voice built thought leadership, while backlinks boosted SEO.
4. Influencer & Twitter PR
We partnered with three mid-tier crypto influencers who posted honest reviews and walkthroughs. This drove organic trust and signups.
Results in 90 Days
Our campaign delivered measurable results:
| Metric | Before PR | After PR Campaign |
|---|---|---|
| Media Mentions | 0 | 15+ Tier-1 outlets |
| Website Traffic | ~1,000/month | 35,000+ monthly |
| Community (Telegram/Discord) | 800 users | 10,000+ members |
| Pre-seed Investor Interest | Low | 12 serious VCs |
| Funds Raised | $0 | $2,000,000 |
What Investors Saw
With our campaign live, investors saw a credible project:
Verified media coverage
Public interest and engagement
A strong founding team with clear communication
They weren’t just backing code—they were backing a brand with momentum.
Conclusion
At News Coverage Agency, we believe PR is more than press—it’s positioning. This campaign didn’t just bring visibility; it built the foundation for long-term success.
If you’re a crypto or AI startup looking to raise funds, build trust, and grow fast—let’s talk. You might be our next $2M case study.