A press hit is easy to report and hard to defend in a budget meeting. Onchain data can connect coverage to actual wallet activity, but only if it's instrumented...
The Howey test doesn't care how your press release is worded, but the SEC's enforcement history does. A look at which phrases have actually drawn attention and which haven't.
A community usually spots the exploit on-chain before the team confirms it. That gap, not the hack itself, is where most projects actually lose trust.
Most TGE marketing starts three weeks out and treats launch day as the finish line. The projects that hold their price start the countdown three months early.
Announcing a listing before it's confirmed is one of the fastest ways to burn trust with an exchange's review team. The process runs quieter than founders expect.
A presale sells a promise, not a product, and that gap is exactly where credibility gets won or lost. Escrow structure matters more than the pitch deck.
Google's trust signals assume a named, verifiable author. A pseudonymous founder breaks that assumption, and most crypto sites never adjust their SEO strategy for it.
AI answer engines cite whichever source already got quoted somewhere else first. A project's own website ranking well on Google barely matters here anymore.
Google and Meta both require crypto advertisers to get certified before running a single ad. The UK adds a risk warning and a cooling-off period on top.
MiCA doesn't just regulate exchanges. EU marketing now has to match the whitepaper, and most existing press releases weren't written with that rule in mind.