AI fears are moving crypto markets this month. Here's how to decide whether your project has anything real to say, or should stay quiet.
A presale press release dressed up as a market recap can cost a project its credibility. Here's what reporters notice and how to avoid it.
RWA credit markets just got a real institutional example. Here's the pitch angle that actually gets traditional finance reporters to bite.
Native Bitcoin staking just went live for real. Here's why most journalists still don't get it, and what actually explains it to them.
Ethereum usage hit a record while gas stayed near zero. Here's what that does to the classic Layer 2 cost pitch.
Crypto open interest sits near $133 billion right now. Here's how a project should, and shouldn't, talk about leverage risk in its own PR.
A CoinMarketCap listing takes longer than most projects expect, and a scam industry has grown up around the wait. Here's what actually speeds it up.
Crypto media coverage from outlets like CoinDesk runs on a different filter than most projects assume. Here's what actually gets a reply.
Crypto PR timing after the Fed's quarter-point hike: why an expected decision still bends the news calendar, and what a project should skip.
Crypto market cap PR gets harder during a rally, not easier. Here's why a busy news cycle actually buries most project pitches.