The Initial Game Offering gets all the press budget and most GameFi coverage dies the week after. What keeps a game in the news six months later.
A tokenized treasury bill isn't a crypto story to the reporters who'd normally cover treasury bills. RWA PR means pitching two audiences that don't read each other.
PFP-flip speculation carried NFT marketing for two years and then stopped working. What's actually still moving units in 2026 looks nothing like it.
Exchanges delist for compliance and liquidity reasons more often than scandal. The PR mistake is letting the silence imply the worse story.
One alarmed wallet-watcher tweet can brand a legitimate project a rug pull within the hour. What actually clears the name, and what makes it worse.
Most listing announcements get ignored because they break the one rule that actually matters: let the exchange announce first, always.
A whitepaper's emissions table is not a press angle. Here's how to translate a token model into the two or three facts a reporter will actually use.
The three launch models don't just raise money differently. They hand a PR team three completely different stories to tell, and using the wrong one shows.
A press hit is easy to report and hard to defend in a budget meeting. Onchain data can connect coverage to actual wallet activity, but only if it's instrumented...
The Howey test doesn't care how your press release is worded, but the SEC's enforcement history does. A look at which phrases have actually drawn attention and which haven't.