PFP-flip speculation carried NFT marketing for two years and then stopped working. What's actually still moving units in 2026 looks nothing like it.
Exchanges delist for compliance and liquidity reasons more often than scandal. The PR mistake is letting the silence imply the worse story.
One alarmed wallet-watcher tweet can brand a legitimate project a rug pull within the hour. What actually clears the name, and what makes it worse.
Most listing announcements get ignored because they break the one rule that actually matters: let the exchange announce first, always.
A whitepaper's emissions table is not a press angle. Here's how to translate a token model into the two or three facts a reporter will actually use.
The three launch models don't just raise money differently. They hand a PR team three completely different stories to tell, and using the wrong one shows.
A press hit is easy to report and hard to defend in a budget meeting. Onchain data can connect coverage to actual wallet activity, but only if it's instrumented...
The Howey test doesn't care how your press release is worded, but the SEC's enforcement history does. A look at which phrases have actually drawn attention and which haven't.
A community usually spots the exploit on-chain before the team confirms it. That gap, not the hack itself, is where most projects actually lose trust.
Most TGE marketing starts three weeks out and treats launch day as the finish line. The projects that hold their price start the countdown three months early.