A Telegram group with 40,000 members and 12 messages a day is worth less than one with 2,000 members and constant activity. Member count stopped meaning much.
Reddit's spam filters catch promotional posts before a human ever sees them. Understanding the karma and account-age thresholds matters more than the post itself.
NFT and GameFi coverage dies within a week of most launches. The agencies that avoid this treat the mint or the game economy as ongoing news, not a one-time...
Launchpads aren't interchangeable. Tier systems, staking requirements, and vesting terms vary enough that picking the wrong one can cost a project its own token supply.
Finding a crypto influencer used to mean sliding into DMs and hoping. A handful of platforms now vet creators, track real engagement, and handle the paperwork.
A token generation event needs more than press coverage. Liquidity, launchpad relationships, and KOL seeding all have to land the same week. Here's who handles that stack.
Wire services promise hundreds of outlets. Most of those outlets are auto-aggregators nobody reads. Here's which distribution services actually reach real editors.
Same agency, three different ways to structure the fee. Retainer, project-based, and token-for-services deals each shift the risk somewhere different.
Hiring a marketing generalist to handle press and hiring a PR agency solve different problems. Most founders find out the difference only after the wrong hire.
Radio silence, syndicated placements dressed up as press, invoices that don't match the contract. Here's how to tell an agency is coasting on your retainer.