Most DeFi protocols launch with strong technology. They collapse in silence. The problem is rarely the product. It is almost always how they communicate it to the outside world....
Most founders make this mistake once. They hire a traditional PR agency for their blockchain project. They pay a three-month retainer. Zero crypto-native coverage lands. The agency pitches lifestyle...
Most companies write press releases. Most get ignored. Learning how to write a press release correctly separates brands that dominate headlines from those buried in inboxes. In 2026, journalists...
Robert Kiyosaki is not hiding his position. The Rich Dad Poor Dad author posted a lengthy clarification on X, walking back what he felt was a misread of his...
AI startups are building fast. But building alone doesn’t win markets. The Web3 space has matured. Users and investors now demand far more value before engaging with any platform....
Bitcoin netflows across exchanges recorded a net outflow of 28,700 BTC on a single day. That is the highest figure since November 2025. The number alone looks bullish. The...
Blockchain startups face a critical choice. Should they hire traditional marketing firms or top crypto marketing agencies? The answer determines their survival. Traditional firms bring broad experience but often...
In a crowded crypto market, standing out isn’t optional—it’s survival. One of our recent clients, a promising blockchain startup, came to us with a vision and a product—but no...
The Web3 Landscape Is Loud—Can You Be Heard? Last month, we worked with a meme coin project that had an incredible concept but was struggling to get noticed. Despite...
NFT PR is one of the most misunderstood disciplines in the Web3 marketing world. Most projects treat it as a hype machine — blast Twitter, spam Discord, pay a...