A token generation event needs more than press coverage. Liquidity, launchpad relationships, and KOL seeding all have to land the same week. Here's who handles that stack.
Same agency, three different ways to structure the fee. Retainer, project-based, and token-for-services deals each shift the risk somewhere different.
Hiring a marketing generalist to handle press and hiring a PR agency solve different problems. Most founders find out the difference only after the wrong hire.
Three crypto PR agencies, three different strengths. Here's how News Coverage Agency, Coinbound, and Cryptic actually differ once you look past the pitch decks.
Radio silence, syndicated placements dressed up as press, invoices that don't match the contract. Here's how to tell an agency is coasting on your retainer.
Crypto PR retainers run $3K to $15K a month, but the number on the invoice hides where the money actually goes. Here's what drives the price up or down.
Most founders make this mistake once. They hire a traditional PR agency for their blockchain project. They pay a three-month retainer. Zero crypto-native coverage lands. The agency pitches lifestyle...
Blockchain startups face a critical choice. Should they hire traditional marketing firms or top crypto marketing agencies? The answer determines their survival. Traditional firms bring broad experience but often...