Hiring a marketing generalist to handle press and hiring a PR agency solve different problems. Most founders find out the difference only after the wrong hire.
Radio silence, syndicated placements dressed up as press, invoices that don't match the contract. Here's how to tell an agency is coasting on your retainer.
Crypto PR retainers run $3K to $15K a month, but the number on the invoice hides where the money actually goes. Here's what drives the price up or down.
Journalists receive 500+ emails daily. Most delete before reading line two. The pitch that wins the slot does not beg. It delivers a story the journalist already needs to...
Most founders ask: what is PR? They think it means sending press releases. It doesn’t. Public relations is the discipline of shaping perception at scale. It controls what journalists...