A crypto media list works when every contact is checked, tagged by beat and kept current. Learn the columns to track, how to build it and the email rules.
The best time to send a crypto press release depends on the outlet's region and the news cycle. See the best days, the hours in UTC and the weeks...
A crypto press kit works when it holds approved copy, logos, facts and contacts in one stable place. Here is what to include and how to keep it current.
Crypto media tiers have no universal definition, and the sources disagree. See what each tier is for and the order in which to pitch a launch or a news...
A crypto press embargo only works when the reporter agrees to it. Here is how to set one, write the email, and respond when a story leaks early to...
Journalists verify crypto claims with written source rules. Here's what Cointelegraph's own editorial policy says a founder should expect.
Hiring a marketing generalist to handle press and hiring a PR agency solve different problems. Most founders find out the difference only after the wrong hire.
Radio silence, syndicated placements dressed up as press, invoices that don't match the contract. Here's how to tell an agency is coasting on your retainer.
Crypto PR retainers run $3K to $15K a month, but the number on the invoice hides where the money actually goes. Here's what drives the price up or down.
Journalists receive 500+ emails daily. Most delete before reading line two. The pitch that wins the slot does not beg. It delivers a story the journalist already needs to...