Hiring a marketing generalist to handle press and hiring a PR agency solve different problems. Most founders find out the difference only after the wrong hire.
Radio silence, syndicated placements dressed up as press, invoices that don't match the contract. Here's how to tell an agency is coasting on your retainer.
Three crypto PR agencies, three different strengths. Here's how News Coverage Agency, Coinbound, and Cryptic actually differ once you look past the pitch decks.
Crypto PR retainers run $3K to $15K a month, but the number on the invoice hides where the money actually goes. Here's what drives the price up or down.
Six agencies claim tier-one crypto press coverage in 2026. Here's what separates a real placement from paid syndication, and how to pick the right one for your budget.
Most brands treat guest blogging like a lottery ticket. They fire off generic pitches to every blog with a “Write for Us” page and wait. Editors delete them before...
An Initial Game Offering (IGO) lets blockchain gaming projects raise funds by selling in-game assets or tokens before the game officially launches. Early investors receive NFTs, game tokens, or...