Hiring a marketing generalist to handle press and hiring a PR agency solve different problems. Most founders find out the difference only after the wrong hire.
Three crypto PR agencies, three different strengths. Here's how News Coverage Agency, Coinbound, and Cryptic actually differ once you look past the pitch decks.
Radio silence, syndicated placements dressed up as press, invoices that don't match the contract. Here's how to tell an agency is coasting on your retainer.
Six agencies claim tier-one crypto press coverage in 2026. Here's what separates a real placement from paid syndication, and how to pick the right one for your budget.
Crypto PR retainers run $3K to $15K a month, but the number on the invoice hides where the money actually goes. Here's what drives the price up or down.
Most brands treat guest blogging like a lottery ticket. They fire off generic pitches to every blog with a “Write for Us” page and wait. Editors delete them before...
An Initial Game Offering (IGO) lets blockchain gaming projects raise funds by selling in-game assets or tokens before the game officially launches. Early investors receive NFTs, game tokens, or...
A journalist opens 200 emails before lunch. Most get one glance. The subject line either earns a click or earns deletion. Startups lose this game before it starts. They...
Most B2B tech companies treat PR like a press release vending machine. Write announcement, send announcement, wait for coverage that never comes. Then they conclude PR “doesn’t work” for...
Search marketers love a eulogy. Guest blogging got buried in 2014, again in 2019, and at least twice more since. Each time, the obituary writer misses one detail: guest...