DeFi summer, NFT summer, memecoins, AI agents, RWAs. Crypto moves in named cycles, and pretending a project sits outside one is its own kind of positioning mistake.
Most token holders aren't shareholders and have none of the legal rights one has. The best crypto IR programs communicate as if they were anyway.
Terra's collapse in 2022 taught every stablecoin reporter to ask one question first. The projects that answer it before being asked get covered differently.
A DePIN pitch built around tokens confuses reporters. The same pitch built around the physical hardware it runs on gets covered.
The Initial Game Offering gets all the press budget and most GameFi coverage dies the week after. What keeps a game in the news six months later.
A tokenized treasury bill isn't a crypto story to the reporters who'd normally cover treasury bills. RWA PR means pitching two audiences that don't read each other.
PFP-flip speculation carried NFT marketing for two years and then stopped working. What's actually still moving units in 2026 looks nothing like it.
Exchanges delist for compliance and liquidity reasons more often than scandal. The PR mistake is letting the silence imply the worse story.
One alarmed wallet-watcher tweet can brand a legitimate project a rug pull within the hour. What actually clears the name, and what makes it worse.
Most listing announcements get ignored because they break the one rule that actually matters: let the exchange announce first, always.