Finding a crypto influencer used to mean sliding into DMs and hoping. A handful of platforms now vet creators, track real engagement, and handle the paperwork.
A token generation event needs more than press coverage. Liquidity, launchpad relationships, and KOL seeding all have to land the same week. Here's who handles that stack.
Wire services promise hundreds of outlets. Most of those outlets are auto-aggregators nobody reads. Here's which distribution services actually reach real editors.
Same agency, three different ways to structure the fee. Retainer, project-based, and token-for-services deals each shift the risk somewhere different.
Hiring a marketing generalist to handle press and hiring a PR agency solve different problems. Most founders find out the difference only after the wrong hire.
Three crypto PR agencies, three different strengths. Here's how News Coverage Agency, Coinbound, and Cryptic actually differ once you look past the pitch decks.
Radio silence, syndicated placements dressed up as press, invoices that don't match the contract. Here's how to tell an agency is coasting on your retainer.
Six agencies claim tier-one crypto press coverage in 2026. Here's what separates a real placement from paid syndication, and how to pick the right one for your budget.
Crypto PR retainers run $3K to $15K a month, but the number on the invoice hides where the money actually goes. Here's what drives the price up or down.
Most brands treat guest blogging like a lottery ticket. They fire off generic pitches to every blog with a “Write for Us” page and wait. Editors delete them before...