Ethereum usage hit a record while gas stayed near zero. Here's what that does to the classic Layer 2 cost pitch.
Crypto open interest sits near $133 billion right now. Here's how a project should, and shouldn't, talk about leverage risk in its own PR.
A CoinMarketCap listing takes longer than most projects expect, and a scam industry has grown up around the wait. Here's what actually speeds it up.
Crypto media coverage from outlets like CoinDesk runs on a different filter than most projects assume. Here's what actually gets a reply.
Crypto PR timing after the Fed's quarter-point hike: why an expected decision still bends the news calendar, and what a project should skip.
Crypto market cap PR gets harder during a rally, not easier. Here's why a busy news cycle actually buries most project pitches.
Clarity Act crypto PR needs new language now. The bill missed its Senate cloture vote. Here's what that failure changes, and doesn't.
Institutional crypto PR looks different now that spot Bitcoin ETF assets crossed $100 billion. Here's what actually changes for a project's pitch.
AI agents are pitching journalists on their own now, not just drafting emails for a human to send. Here's where that helps a crypto project, and where it backfires.
Crypto micro-influencers now out-engage mega KOLs by 5x per dollar. Here's what that shift actually means for how a project should spend its budget.