The Howey test doesn't care how your press release is worded, but the SEC's enforcement history does. A look at which phrases have actually drawn attention and which haven't.
A community usually spots the exploit on-chain before the team confirms it. That gap, not the hack itself, is where most projects actually lose trust.
Announcing a listing before it's confirmed is one of the fastest ways to burn trust with an exchange's review team. The process runs quieter than founders expect.
MiCA doesn't just regulate exchanges. EU marketing now has to match the whitepaper, and most existing press releases weren't written with that rule in mind.
Communities can spot a planted question within seconds. The AMAs that actually build trust are the ones willing to let the uncomfortable questions through.
Wire services promise hundreds of outlets. Most of those outlets are auto-aggregators nobody reads. Here's which distribution services actually reach real editors.
Six agencies claim tier-one crypto press coverage in 2026. Here's what separates a real placement from paid syndication, and how to pick the right one for your budget.
Journalists receive 500+ emails daily. Most delete before reading line two. The pitch that wins the slot does not beg. It delivers a story the journalist already needs to...
Most founders ask: what is PR? They think it means sending press releases. It doesn’t. Public relations is the discipline of shaping perception at scale. It controls what journalists...
Journalists delete most press releases before finishing the headline. The ones that survive share one structural trait: the news lands in sentence one, not paragraph three. These 10 press...