The best time to send a crypto press release depends on the outlet's region and the news cycle. See the best days, the hours in UTC and the weeks...
A crypto layoffs announcement reaches staff, users and reporters at once. See the order to tell each group, how to word it and what recent cases show.
A crypto post-mortem decides whether an exploit stays a hack story or becomes a story about how the team responded. Here is the structure that holds up.
A crypto press kit works when it holds approved copy, logos, facts and contacts in one stable place. Here is what to include and how to keep it current.
Crypto media tiers have no universal definition, and the sources disagree. See what each tier is for and the order in which to pitch a launch or a news...
A crypto funding announcement should cover amount, lead investor and use of funds without reading like a sales pitch. Learn what to disclose and when.
A crypto press embargo only works when the reporter agrees to it. Here is how to set one, write the email, and respond when a story leaks early to...
A written quote can be revised before it's sent. Two hours on a podcast like Bankless or Unchained can't be, which is exactly why most founders need training first.
EigenLayer turned restaking into DeFi's fastest-growing niche, and most of the coverage still gets the risk story wrong. What a restaking PR pitch has to get right instead.
A booth at Consensus or Token2049 costs real money and produces mostly foot traffic. Here's where the actual ROI at a crypto conference tends to come from instead.