Hiring a marketing generalist to handle press and hiring a PR agency solve different problems. Most founders find out the difference only after the wrong hire.
Radio silence, syndicated placements dressed up as press, invoices that don't match the contract. Here's how to tell an agency is coasting on your retainer.
Three crypto PR agencies, three different strengths. Here's how News Coverage Agency, Coinbound, and Cryptic actually differ once you look past the pitch decks.
Crypto PR retainers run $3K to $15K a month, but the number on the invoice hides where the money actually goes. Here's what drives the price up or down.
Six agencies claim tier-one crypto press coverage in 2026. Here's what separates a real placement from paid syndication, and how to pick the right one for your budget.
Most brands treat guest blogging like a lottery ticket. They fire off generic pitches to every blog with a “Write for Us” page and wait. Editors delete them before...
An Initial Game Offering (IGO) lets blockchain gaming projects raise funds by selling in-game assets or tokens before the game officially launches. Early investors receive NFTs, game tokens, or...
Most Solana projects die not from bad technology. They die from silence. A token launches. Discord fills with noise. Then the market moves on in 48 hours. Token launch...
Political campaigns live and die by public perception. One bad headline can erase months of momentum. One perfectly timed story can flip an entire race. Brands face the same...
A journalist opens 200 emails before lunch. Most get one glance. The subject line either earns a click or earns deletion. Startups lose this game before it starts. They...